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THE NISSAN SPORTS ADVENTURE FREERIDE TOUR - The First-Ever European Big Mountain Tour (Freeride Ski and Snowboard)
By Press Release
Friday, 13 October 2006
The organisers of the O’Neill Xtreme by Powerade – Verbier 07 are proud to announce the first European Freeride Tour created in partnership with Nissan. The tour will offer Freeriders the chance to win one of 14 starting positions in the world renowned Verbier Xtreme !!
For the second year running Cyril Neri, double winner of the Xtreme 1998 and 2006, will lead this quest in the Alps between Austria and France in order to discover these 14 talented riders. With two qualification events in Schruns and Flaine, 7 skiers and 7 snowboarders will qualify for their entry for the O’Neilll Xtreme by Powerade 2007 !
A pre-selection on the basis of application forms (15 Sept – 10 Dec 2006)
From September 15th till December 10th, 2006, ALL the skiers and snowboarders of the planet are able to register by Internet for the Freeride Quests.
They just need to fill in a form on www.xtremeverbier.com
and upload a few pics and a video.
A selection committee will carefully select 27 skiers and 27 snowboarders who will be invited to participate in the Freeride Quest in Austria. O’Neill Freeride Quest Powered by Nissan – Schruns-Tschagguns, Austria (19-21 Jan 2007)
54 rookies will meet for this first qualification in the Austrian resort of Schruns-Tschagguns on the 20th and 21st of January. Some riders and former riders of the Xtreme will be on the spot as judges and will evaluate these young talents in terms of performances and mental strength while riding in groups during the morning. In the afternoon a proper competition will define the 28 best riders that are qualified for the second event of the Tour : the Freeride Quest in Flaine. O’Neill Freeride Quest Powered by Nissan – Flaine, France (8-10 Feb 2007)
In addition to the 28 rookies selected in Schruns, the Freeride Quest in Flaine will welcome 22 pro riders that have already participated in the Verbier Xtreme. These pro-riders will have to defend their seat in front of newcomers determined to take part in the ultimate event of this Tour, the prestigious Verbier Xtreme. This exceptional competition will take place in the Grand Massif resort from Feb 8 to Feb 10, 2007. O’Neill Xtreme by Powerade – Verbier, Switzerland (23-25 March 2007)
Finally the best 5 male skiers and snowboarders as well as the best 2 female riders of both disciplines will be invited to take part in the 12th O’Neill Xtreme by Powerade in Verbier from March 23rd to 25th, 2007. There they will meet the first 6 skiers and snowboarders of the Xtreme ’06, as well as the best 2 females of each discipline that have directly been reinvited. Once more the elite of freeride will tackle the mythical North Face of the Bec des Rosses, 3222m. The public is already invited to join them on the most beautiful natural arena of the Alps, the Col des Gentianes in Verbier, for a unique weekend. Entry terms for the Nissan Sports Adventure Freeride Tour
- To be 18 years old minimum on the 1st of January 2007
- To comply with the participation rules, such as described on the Xtreme website.
Media & org. : Isabelle de Lalène firstname.lastname@example.org
Selections & coordination : Cyril Neri email@example.com
O’Neill Europe: Norbert Pollemans firstname.lastname@example.org
Nissan Sports Adventure : Ben.Robinson@stream-london.com
Pictures in high resolution can be downloaded from www.xtremeverbier.com O’NEILL
, the original Californian surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to beat Mother Nature at her own game. Pioneering the world’s first neoprene wetsuit, Jack had successfully found a way to extend his surf sessions in the bone-chilling breaks of Northern California. He opened up the garage doors to his first surf shop in Santa Cruz soon after.
While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative boardriding products continues to lie at the core of everything the company does. O’Neill’s set of core values – innovation in style and technology – has seen the brand devote itself wholeheartedly to the evolution of action sports. From the first ever neoprene wetsuit and surf leash, to the world’s first stitchless boardshorts and range of groundbreaking wearable electronics, O’Neill’s spirit of innovation will always drive the company forwards.
Today, O’Neill can be found the world over. In touch with its rich heritage and the universal stoke of boardriding culture, O’Neill will always be committed to progressing that evolution and growing its reputation as one of the world’s leading youth lifestyle brands. POWERADE
is once again partner of the most important Swiss freeriding event – the "O’Neill Xtreme by Powerade Freeride Contest".
Throughout the competition, stamina combined with a good supply of fluids and energy are crucial if the riders are to get through this spectacular race. Powerade, clear leader in the ready-to-drink sports drink segment, enriched with vital minerals, provides the fluids and the energy that professional freeriders need to complete the run.
The NISSAN SPORTS ADVENTURE FREERIDE TOUR
is part of the NISSAN SPORTS ADVENTURE SERIES, created by Nissan to reflect their commitment to sports such as snowboarding and skiing. The Series comprises events such as the O’Neill Freeride Quest powered by Nissan along with a global TV property “SPORTS ADVENTURE” available free to air.