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Burton's Un Inc riders party in Melbourne for movie premiere

By Sean Radich

Sunday, 18 June 2006

After a long year of snowboarding the world a few of Burton's super-pros are came to ol' Melbourne town to attend the premier showing of "The Process 4", Burton's latest snowboarding video. Burton sent out the Un Inc crew: all the way from French-speaking Switzerland, Romain De Marchi, who first blew minds with his epic riding in Absinthe Films "Vivid" and "Pop", the baby-faced Austrian, Gigi Ruef who's part in "Futureproof" was one of the real standouts of this season, Norway's JP Solberg, one of the real style masters, and new Team member, yankee Danny Davis, who has been lighting up the competition circuit. Also along for the ride is famous Burton team photographer, Dean 'Blotto' Grey. And a bunch of Aussie pros and indusrty-type people rocked up to check out the action too.

"The Process" is the latest installment of the series featuring all the best Burton snowboarders in one convenient DVD-sized package. It was shown at one of the cinema theatres at The Jam Factory, Chapel St, Prahran on Friday night. After an enthusiastic packed-audience response of shouts, hollers and claps, the team lined up outside to sign a few autographs and get some fan-photos taken. But Danny and Gigi had to clean themselves up first after Gigi initiated a cake fight with Danny in celebration of his birthday. I'm not sure how happy the cinema staff were with having to clean up cream, icing and cake all over the foyer?

And what sort of gathering of snowboarders would it be if a few beverages and long tales weren't involved, so from 8:30pm the fun moved down the road to The Station Hotel in Greville St for an after party. Everyone sampled their free Heineken and then continued in the drink imbibing. The Station was packed, much more than a normal Friday night, by the look of it, and everyone was in high spirits. It was a bit different for this swank part of melbourne to be invaded by heaps of hoody and cap wearing, baggy-pantsed boarders.

The team had only just arrived in Australia that day, and so were considerably jet-lagged, so the partying did not continue on as long as i would have normally expected. And the guys have a busy schedule ahead of them. Saturday they flew up to the Gold Coast for the next video showing, and from there the guys were hiring a van for a week-long surf safari down the coast, trying out their new custom-made Trigger Bros surfboard gifts, before hitting up Newcastle next week for the final Aussie movie showing. So if you are a Novo-castrian, head on down and join in the fun with the boys.