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Burton Snowboards and Paul Smith Jeans Collaborate on Fall/Winter 2009 Apparel Line
Tuesday, 9 June 2009
BURLINGTON, VT (June 9, 2009) Burton Snowboards and Paul Smith Jeans have once again joined creative forces for their third limited-edition collection. Following on the worldwide success of their two previous collaborations, the 2009 collection will be sold in Paul Smith shops throughout the UK and at Burton Flagship Stores worldwide beginning in September 2009.
“Once again, it has been a pleasure to work with the design team at Paul Smith,” says Greg Dacyshyn, Senior Vice President of Creative at Burton. “For our latest collaboration, we decided to depart from the traditional menswear-inspired pieces we’ve developed together in the past. Instead, we ventured into styles inspired by the 80’s punk era in the UK, which is right up Paul Smith’s alley. The resulting look is edgy, bold and completely unique for snowboarding.”
The latest collaboration expands beyond exclusive snowboarding outerwear pieces to include apparel pieces such as jeans, t-shirts, snowboarding first layer pieces, sweatshirts and jackets. The pieces were designed to combine Burton’s innovative fabric technology with Paul Smith’s inventive designs. Burton first collaborated with Paul Smith on two outerwear pieces for its winter 2006 collection with great success, and the companies once again worked together on a limited-edition collection for Burton’s winter 2008 season.
The focal point of the 2009 Fall/Winter collection is a bondage-inspired snowboarding jacket that combines fashion and function with welded pockets, taped seams, a pass pocket, gauntlet cuffs and an adjustable hood. The jacket is available in two colorways; black shiny rubber and jacquard leopard print.
A selection of patchwork trimmed t-shirts and sweatshirts are also available in black, white and purple colorways. Bold striped and leopard print first layer pieces and neon alpine knits inject further color into the collection, in addition to slim-fitting organic denim jeans.
Burton professional snowboarder Chris Sörman had this to say about the collection, “It really is a different collection and kind of crazy. I think it’s very cool that Burton and Paul Smith do collaborations together, and I definitely want to get my hands on these unique pieces.”