Sunday, 20 February 2005
Filming has officially started on the first DC snowboarding DVD, which is scheduled to premiere fall 2005. Unlike traditional 45- to 60-minute snowboard films, the as-yet-untitled DC DVD will be a unique project about a unique place... it's being shot primarily at the DC Mountain Lab, DC's private snowboard training and R&D facility in Utah's Wasatch Mountains. To complement the film's unique concept, a 120-page book is to be included in the DVD packaging.
'The Mountain Lab has been such a great project for us,' said DC President Ken Block. 'This year, with the new park designed by Gunny, it's much better than before. So we decided to capture it all on film and create a video that represents what goes on there on a daily basis---riding, testing product, and just plain, good old-fashioned fun.'
Pierre Wikberg, formerly of Robot Food, is handling production. Robot Food released the landmark video Afterbang, as well as the successful and well-received videos Lame and Afterlame. Said Block: 'We're really psyched to have Pierre directing this project. We've sponsored his past three films because they represented the type of snowboarding that we think fits DC best. He's an amazing artist, and we expect that this video will be an exceptional piece because of his involvement!'
With BJ and Devun rejoining the team, I think DC has the best boot team in the industry right now," said Pierre. "I'm pretty excited to be working on this project because it's a cool opportunity to work with riders and a company that always delivers. The Mountain Lab is a more controlled environment than the backcountry, so I can do things I wouldn't normally get to do."
He continues: "I also have some ideas that wouldn't get realized in a typical snowboarding movie, but they fit well in this project because it's the Mountain Lab DVD. Ken and [DC product developer and snow team manager] Brian [Botts] also have a lot of ideas, so we've envisioned quite a few different scenarios and set-ups. For my part, I want to capture a team feeling."
The DVD will be packed with action footage of the entire DC snow squad, including Travis Rice, Todd Richards, Travis Parker, Devun Walsh, Bjorn Leines, Eddie Wall and Simon Chamberlain. There will also be notable cameo appearances by frequent Mountain Lab visitors, including celebrities, musicians and athletes whom people may have only seen on a skateboard or a dirt bike up until this point.
The DC DVD will include a 120-page book featuring photos, portraits, exclusive rider interviews and profiles, and the behind-the-scenes stories that don't make it onto the screen. Plans call for tons of DVD bonus features, too, including trick tips, interviews, behind-the-scenes footage, and anything else that doesn't fit the main feature.
"There's great potential for an expansive, creative project with the DVD format because there's room for lots of smaller pieces," said Pierre. "It's going to be a lively and interesting DVD. Together with the book it'll be a cohesive media package that everyone will be stoked on."
Said DC rider Simon Chamberlain: "The Lab's such a great place to learn tricks, and you can really get creative in the park, plus Pierre's super easygoing and has lots of experience, so the DVD should be pretty different from other snowboard movies. I think it'll be a lot of fun and very creative!